Social Media Optimization:

Social Media Optimization (SMO) is defined as “the methodology of social media activity to attract unique visitors to any website”. All your social media profiles and outlets ultimately attract potential customers to an official website:The massive popularity enjoyed by social networking giants such as ‘Facebook’, ’Twitter’, ‘YouTube’ and the recently introduced ‘Google+’ presents a great opportunity for organizations, looking to increase their market share. Prominent organizations, Hollywood celebrities and international sports stars are all utilizing social networking sites to stay in touch with customers and fans:The number of followers your company has on Twitter may help indicate your position in the market and may also help you understand your customers better. The comments and messages, your new services and products receive on Facebook may help you reach out to new consumers or adapt your services to maintain a loyal customer base. Google+ is also working on a comprehensive business profile solution, which would help organizations in maintaining their presence in the newly introduced social networking site. Similarly, other social networking sites are also acting as a platform for organizations to get in touch with the masses. SMO helps your company generate a buzz about your products and services.