The term "Internet Marketing" is used to describe use of the various traditional marketing aspects in the World Wide Web, using the basic elements of marketing: product, price, place and promotional sales.
The main goal is to get maximum effect from a potential audience of the site.
The basic elements of Internet marketing mix are:
1. Product - that is what you are trying to sell over the Internet. Goods must be of top quality, because it not only competes with many other sites, but also with the usual shops.
2. Price - it is believed that the price of the particular products is slightly lower than in the stores. The fact is that there is a cost savings. We must always control prices and from time to time to compare with competitors.
3. Promotion - a combination of activities to promote the site and the product itself in the network. Promotion includes an extremely large arsenal of tools - banner ads, contextual advertising, viral marketing, blogging and social networking, search engine optimization, and so on.
4. Place of sales - point of sales, it is your site. Important role plays website design and its usability, convenience and clarity of use, and quality of processing applications from the site. Much attention should be paid to work with different payment systems, with customers in the whole process - before, during and after delivery, delivery terms, etc.
It is believed that Internet marketing, which is still often referred as online marketing, is an e-commerce. It can include information management, Internet integration, customer service and sales, PR.
Typically, Internet marketing is associated with several business models. The basic models are: business to business (B2B) and business-to-consumer (B2C).
As you can see the model of "business to business" consists of companies which has business relationship, and the model of "business-consumer" - direct sale to the final consumer.
Also produce such a model as "consumer-to-consumer", whereby internet users share their own or sell goods and services to each other. For example, the international auction eBay, Kazza - file sharing system or a free bulletin board, etc.
First of all Internet marketing enables consumers to obtain detailed information about a particular product. Any consumer can easily acces information about particular product, but if consumer will not find the Internet to find information about a particular product, but if it's not on your site, it is likely he will get the goods on another site, where is the required information, then there is a competitor.
It should be emphasized that Internet marketing is more aimed at saving the financial resources and the expansion of companies. In this case, different types of companies, both large and small, have almost equal chances to fight for market share.
One of the main benefits of your business entering Internet market is a lower cost for advertising than using the traditional advertising media - television, radio and print media.